As explained in our last post, Analytics Providers are providers of cross-platform statistical analysis that increases their users’ ability to understand market effectiveness. This is a purposefully broad definition, and it encompasses everything from paid Analytics Providers, such as Omniture – a company that can charge thousands of dollars for its software – to free ones such as the classic Google Analytics and also lesser-known utilities with simpler functionality such as the social bookmarking widget AddThis.
They are an important part of peoples’ browsing experience because they provide usage data to developers that help improve then entire infrastructure of the Internet (not just data for merchandising and advertising, which is what we tend to readily associate them with).
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It’s a complicated Internet ecosystem, but hopefully we can provide some transparency into it for our users by providing them with tools like Ghostery and reports like this one, gathered from our GhostRank statistics. Thanks for your support, people!
Bonus: Try visiting some of these sites with Ghostery turned on to see who they use for their own analytics providers… The results may surprise you!
Methodology: This data was compiled via the GhostRank submissions of our users. Thanks to all of you who have opted into sharing the bugs you find with the community none of this could be possible without your contributions.
GhostRank is an opt-in feature included in Ghostery that allows users to submit the bugs they find across the web.