Archive for September, 2009

Is 37 Signals Selling Behavioral Targeting Data?

Is 37 Signals Selling Behavioral Targeting Data?

I was surfing around the 37 Signals site today when I noticed something odd. It looks like 37 Signals is selling access to its audience behavioral data to Media6°. According to Media6°website they do the following: Our patent pending algorithms and methods connect a brand’s existing customers with user segments composed entirely of consumers...

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