Archive for May, 2009

Here’s the difference with our methodology: We track spending, not revenues. That is, we know from various records and surveys what businesses spend on e-mail advertising, and we calculate from the bottom up. We do the same for all advertising, and our numbers wind up pretty much the same for traditional media, but very...

more »

Ghostery: over a million installs!

Ghostery: over a million installs!

This weekend Ghostery crossed an important milestone, one I never even thought was possible when this started, our 1 millionth installation. Thanks to every Ghostery user out there for spreading the word and growing this virally! I’m so excited about the next version of Ghostery which I’ll be pushing live this week, it includes...

more »

Now in German and Spanish! Version 1.4.0

Now in German and Spanish! Version 1.4.0

Version 1.4.0 of Ghostery is here. Changes in this version include: New definitions for: CoreMetrics, Magnify360, Fathom SEO, Eloqua, PercentMobile, NetMonitor, Marketo, Demandbase, Fetchback, Lyris ClickTracks, Enquisite, eXTReme Tracker, Microsoft Analytics, Sweepery, Tell-a-Friend, Trafic (Romanian Service), SilverPop EngageB2B, Nuconomy, Bluelithium and Glam Media. Spanish translation contributed by Lázaro Muñoz. German translation contributed by Guy...

more »

Over the past year, there’s been a growing debate around how add-on developers can receive compensation for the work they put into their add-ons. Contributing to a healthy ecosystem « Mozilla Add-ons Blog Rafer sez:Neither @dcancel nor I believe that contributions will help Mozilla build an extension ecosystem. To be sustainable, either individually or collectively,...

more »

Opt Out of Behavioral Advertising

Opt Out of Behavioral Advertising

Ran across this tool today on the Network Advertising Initiative site. The Opt-out tool let’s you see if Behavioral Ad Networks have an active cookie on you and let’s you opt-out of the network. Important caveat: “Opting out of a network does not mean you will no longer receive online advertising. It does mean...

more »

Finally, NoScript is still blocking Ghostery through a Ghostery-specific CSS rule. This is especially vile, since Ghostery doesn’t affect NoScript’s revenue model in the slightest – it’s just the tool I use to be informed about the analytics and advertising technologies in use from site to site. The site owners’ claim that he doesn’t...

more »

Attention all NoScript users

Tonight I learned from Mark Pilgrim that the NoScript Firefox extension is arbitrarily blocking Ghostery’s notification window. This is the window that notifies you about which web bugs were found on the current page. NoScript is doing this without their user’s consent and without the option to turn off this behavior. This is the...

more »